4 AN ENTREPRENEURSHIP INTENTION MODEL OF UNIVERSITY STUDENTS UNDER RAJABHAT UNIVERSITY IN THE ERA OF THAILAND 4.0
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Abstract
This research aimed to (1) explore social norms, attitude towards entrepreneurship, qualifications of entrepreneurs, perception of entrepreneurial self-efficacy in Thailand 4.0 era and intention to be entrepreneur, (2) analyze components of social norms, attitude towards entrepreneurship, perception of entrepreneurial self-efficacy in Thailand 4.0 era and intention to be entrepreneur, (3) analyze direct influence of social norms, attitude towards entrepreneurship and perception of entrepreneurial self-efficacy in Thailand 4.0 era affecting intention to be entrepreneur (4) find the model of intension to be entrepreneur in Thailand 4.0 era of Rajabhat University students. The sample consisted of 1,140 students in the 4th year of 38 Rajabhat Universities, each with 30 participants. The research instrument was a questionnaire. Statistics used in this research were descriptive statistics including percentage, mean, standard deviation, and inferential statistics including confirmatory factor analysis; causal influence analysis, and structural equation model analysis.
The results of the research revealed as follows. (1) The respondents had opinions towards all aspects including social norms, attitude towards entrepreneurship, qualifications of entrepreneur, perception of entrepreneurial self-efficacy in Thailand 4.0 era, and intention to be an entrepreneur at a high level. (2) The confirmatory factor analysis showed that the weighted values of standard components of observed variables ranged between 0.74 and 0.98, confirming the model's circularity with empirical data. (3) The factor that perception of entrepreneurial self-efficacy in Thailand 4.0 era the most was the social attitudes. This was followed by qualifications of entrepreneurship and norms, with influence sizes of 0.64, 0.21 and 0.15 a correlation of 96% (=0.96), and the factor that influenced entrepreneurial intentions the most was the qualifications of entrepreneurship. This was followed by social attitudes and norms, with influence sizes of 0.42, 0.41 and 0.16, a correlation of 93% (=0.93) statistically significant at the level of 0.05. (4) The structural equation model with 5 latent variables and 21 observed variables developed for the intentions of university students to become entrepreneurs in the Thai 4.0 era showed good conformity with empirical data (=49.55, df=39, p=.11, GFI=1.00, AGFI=0.98, CFI=1.00, RMSEA=0.01, SRMR=0.00).
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