Study of Market Management Guidelines for Fish-based Products Business as a Model for Community Economy of Karasin Province

Abstract

This study aims to 1) identify ways to develop marketing management of fish-based product processing with community cooperation as a model for community’s economy of Kalasin province, 2) identify ways to market the products with problems and limitation concerns, and 3) establish cooperation with the community by providing the community’s economy model. The samples were local fish-based products organization of Ban-tar-ruea-phu-shing, community leaders, and governmental officers from Phu-sing Sub district Administrative Organization (SAO). The instruments were in-depth interview, participation observation, and focus group interview. The result revealed that the way to improve the fish-based products was to upgrade the products’ quality and standard. The marketing management must be focused on using technology for the production as well as using internet as a tool of marketing. The manpower skills and expertise for the production had to be improved the supply and resources for the production must be under quality control as well as machinery, equipment, and tools of the production. They must be standardized and safe. There should be a local market of distribution and cooperation to promote community’s economy.