Monitoring and Evaluation of Chiang Mai University's Social Responsibility Program

Abstract

Abstract: The purposes of this study were to evaluate the efficiency and effectiveness of Chiang Mai University's Social Responsibility Program during the 2015-2017 fiscal year and to propose the recommendation of the policy and practice in guiding the improvement of management, as well as the developing the activities to achieve the goals of Chiang Mai University strategic planning. Mainly, there are 3 operating areas, which are Omkoi District, Mae Chaem District, and the area around the university according to the 5 dimensions of the development which including 36 projects. Random Sample of 20 clients in each project, totaling 720 cases. Data collection by interview method and were analyzed by using descriptive statistics which included percentage, and standard deviation. Categorize assessment levels in to 5-level Likert scale with weighted mean scores. This research has found that, the efficiency for overall project was at the “most” level accounted for 82.83 percent and the effectiveness of project operations was at the “most” level accounted for 87.59 percent. Policy recommendations should bring about the sufficiency economy philosophy into the practice of people at all as to keep pace with changing world today for stability, sustainability of development and for the people to have good immunity of the community. The academic services to the community should bring ready to use knowledge and new innovations converted them into practice in the target area and connect with the community Local residents to get the maximum benefit, worthwhile and to have social sustainability and local responsibility, in consistent with sustainable development goals.