Analysis Of Buddhist Principle Related With Life Insurance In Thai Society

Abstract

This research aims: 1) to study the context and problems of life insurance in Thai society, 2) to study the Buddhist principles related to life insurance, and 3) to analyze the Buddhist principles being applied into the the life insurance in Thai society. It was activated by Qualitative Research supported with the field data.

The followings are the research findings : 1) In its context, they were found that mostly opinions of the key informants were  at the high level as shone in the following orders: (1) The Life Insurance Company’s Policy, (2) Life insurance agents explain rights, benefits, and advice to the customers, (3) Customers are more interested to buy insurance with the foreign companies. On its Problem, there were two factors found such as: (1) a failure to pay premiums as scheduled, and (2) dissemination of false information.

2) On the Buddhist principles relating to life insurance can be categorized into 2 parts: (1) the Core Buddhist principles is of the 5 Precepts, the 5 Virtues, 3 Good Conducts, 4 principles of service, (2) the supplement Buddhist principles are as the 7 Qualities of a Good Friend and Appamada (Mindfulness).

3) On analysis of Buddhist principles applied in life insurance in Thai society the  5 groups of Buddhist Principles were found that:  Mindfulness, the 5 Precepts, the 5 Virtues, 3 Good Conducts, 4 principles of Service and the 7 Qualities of a Good Friend which  have to be intensively applied by Life Insurance Agents towards the customers and staffs. Because they are considered as the best principles those all agents should hold which will bring about the more effectiveness and outcome of life insurance.