An Analytical Study of the Practical Guidelines’ Buddhist Monk Developer Network and the Cultural Communication Learning Process of the Highland Hill Tribes in Sop Moei, Mae La Noi, Khun Yuam, and Muang Maehongson

Abstract

This study aims 1. to study the practical guidelines for
applying Buddhist principles in cultural communication and 2. to analyze the
practical guidelines of the Buddhist monk developersí network and the cultural communication learning process of the highland hill tribes in Sop Moei, Mae La Noi, Khun Yuam, and Muang Maehongson.  The tools for data collection include the structured in-depth interview and the focus group discussion with stakeholders and key informants consisting of Buddhist monk developers,
representatives of villager leaders, and community leaders. Data were
analyzed in the descriptive analysis.

The results were found as follows: 1. the practical guidelines for applying Buddhist principles in cultural communication are to be proactive and to teach people in the community the basic Buddhist principles that they can practice in their lives, to use personal examples in the community and technology for propagation. 2 the practical guidelines and the learning
process of the cultural communication the practical guidelines and the learning process of the cultural communication depend upon the following factors: 1). Senders must be proactive, can communicate with the hill tribe people, and dedicate themselves to achieving the identified goals; 2). The message should be the basic Buddhist principles that hill tribe people can practice in their daily lives; 3). Channel: Buddhist monk developers can apply a variety of media and technology to communicate with hill tribe people; 4. Receiver: good receivers must have five Ubasakadhamma and follow the Kalamasutta; 5. Network: Buddhist monk developers should work together as a team and network, so they must help and support each other to teach the highland ethnic groups about cultural communication more effectively.