The Product Development for Tourism Promotion of Kalyani Wattana District, Chiang Mai Province

Abstract

This research article The objectives are 1) to study community products for tourism in Kalayani Vadhana District Chiang Mai Province
2) To design and develop prototype products for tourism 3) To present the production process of community products for tourism

The results revealed that 1) Community Products for Tourism in Kalyani Vadhana District, it was found that Kalayani Vadhana District has outstanding products, comprising Doi brown rice, Karen weaving cloth and coffee. every household It conveys the identity and way of life of the community. It is a long-standing culture that is when a child is born into a family. A tree which is considered a symbol of the child will be planted and the child will continue to take care of that tree.

2) Designing and developing prototype products for tourism in Kalayani Vadhana District (1) The community has set up a group to jointly develop from the coffee beans that are available in every household. Come through the process of coffee production with the cooperation of community groups at every step. until the product is a prototype of the communityís coffee and named it ìDe Po Tuî coffee, which represents the symbol of the community. (2) The community has come together to bring coffee to further design, create and develop into coffee honey soap products that can be used in the household as well as products for selling and promoting tourism.

3) process of community products for tourism Starting from the search process by visiting the area to explore community products Brainstorming for community participation processes The community has a hundred stories to know the identity and way of life of the community. to the production process and develop into products that convey the uniqueness of the community to the process of expanding the prototype product into a tourism promotion product as well as being a product for sale that contributes to the communityís income resulting in the foundation economy in the community in the future