Study and development of e-sport community in Thailand culture

Abstract

This study of the e-sport community and Thai culture has two objectives, as follows: (1) a study of the demand for an e-sport community in Thailand at present; and (2) to study the function of and the demand for an e-sport community in Thailand and designing an e-sport community phototype (D2). This research had four sections. In the first section, the function of the research in the e-sport community and conducted a pilot test via Google form in order to test the function, to the conclusion function in Phototype A. In section two, the conclusion was that expertise may be in agreement with building and improving the Thai e-sport community and in agreement with the three functions from section one that fit with the e-sport community in Thailand. In section three, phototype A was designed with four parts. The function included e-sport events and tournaments and working and sharing spaces; (2) user experience, including persona and customer journeys; (3) business model canvas; and (4) branding, including concept name, font, color and logo. In section four, a questionnaire was used with Phototype A with the target group via Google Forms. In conclusion, this questionnaire allowed the target group to accept a Phototype A function and Phototype A responds to the needs of the target group using e-sports in Thailand.