Souvenir and Package design to promote tourism in Dan Kwian Pottery Village, Nakhon Ratchasima Province.

Abstract

Design of souvenirs and packaging to promote tourism in Dan Kwian Pottery Village Nakhon Ratchasima Province. The objective is to study the cultural identity of Dan Kwian pottery. Village, Nakhon Ratchasima Province and to develop souvenirs and packaging to promote Travel to Pottery Village, Dan Kwian, Nakhon Ratchasima Province. The researcher studied and Collect research-related information from sources through papers. Related research Interview and ask for opinions of the sample for analysis. Compare and prioritize in-depth information to find out how to design, evaluate, summarize the research results and advice. The results showed that from the survey of the demand for souvenir pottery products of the top 5 tourists are plant pots, fridge magnets, pendants, jewelry and coasters and cloth bags. The researcher has designed and developed for the design experts to evaluate. Opinions and found that the overall design of the gift product is very appropriate, with an average of 4.14, the overall design of the gift packaging is very appropriate, at an average of 4.22, and there is The satisfaction score of 30 tourists per souvenir and packaging to promote tourism. Dan Kwian Pottery Village Nakhon Ratchasima Province Most tourists are satisfied with Souvenirs and packaging average 4.35 .