Factors influencing the change of Thai manners culture of youth

Abstract

As the world transitions into a globalized era, the global dimension is borderless. What comes along with globalization is consumerism and materialism. Thai culture etiquette has changed with the global trend. It's because young people don't have enough maturity. Thus, it passes through the analysis of what should be changed or what should be maintained. As a result, Thai manners have been altered or deviated in an inappropriate direction, a deterioration in Thai culture etiquette, a great loss that is often overlooked. The change in youth etiquette is widening so wide that it can be called a stage. “Crisis” especially occurs with vulnerable youth, those who are not yet fully mature, meaning it easily causes risky behaviors. This article aims to synthesize the main factors that influence youth etiquette. It shows the weight of importance of each factor involved, which allows for a wider perspective, which will be useful for deployment to protect and solve problems. Before the situation escalated, it was too difficult to resolve. According to synthesis, it is found at the reasons for the change in Thai manners of youth finds fit. This is due to the influence of many common factors that threaten to come along the global trend, especially global cultures and technologies that have developed exponential problems. Thai youth are open to being a part of their life to the fullest. Youth attitudes and values have changed as a result, Thai manners have been changed according to popularity. Extreme mannerless behavior spreads throughout, tearing down cultural and traditional frameworks. This article provides conservative thinking to protect and preserve Thai culture etiquette. The uniqueness of the nation remains a Thai society forever.