Sharenting Behavior of Parents in Disclosing Preschoolers’ Personal Information on Social Media in Schools under the Ministry of Higher Education, Science, Research and Innovation Sharenting Behavior of Parents in Disclosing Preschoolers’ Personal Information on Social Media in Schools under the Ministry of Higher Education, Science, Research and Innovation

Abstract

This research aimed to investigate the sharenting behavior of parents in disclosing preschoolers’ personal information on social media in schools under the Ministry of Higher Education, Science, Research and Innovation, focusing on two aspects: (1) child data protection and (2) information communication. The sample consisted of 153 parents of preschool children who were studying in the second semester of the 2025 academic year at a demonstration school. The sample was selected using quota sampling by choosing children whose names were listed from numbers 1 to 17 in each classroom. The research instrument was a questionnaire employing a five-point Likert scale. The content validity index was 0.95, and the reliability coefficient, as measured by Cronbach’s alpha, was 0.86 Data were analyzed using frequency, percentage, mean (M), and standard deviation (S.D.). The findings revealed that, overall, parental sharenting behavior in disclosing preschoolers’ personal information on social media was at a high level (M = 3.68, S.D. = 0.54). When considering each aspect, it was found that (1) children’s data protection was practiced at a high level (M = 4.10, S.D. = 0.65), particularly, the use of secure platforms for information disclosure (M = 4.30, S.D. = 0.76), concealment of preschoolers’ personal information (M = 4.04, S.D. = 0.77), and privacy and security settings (M = 3.95, S.D. = 0.95). And (2) information communication was practiced at a moderate level (M = 3.26, S.D. = 0.64), particularly, sharing positive information (M = 3.91, S.D. = 0.53), obtaining preschoolers’ consent (M = 3.08, S.D. = 1.17), and adjusting the perspectives or approaches of sharing preschoolers’ photographs (M = 2.79, S.D. = 0.86), respectively.