THE RELATIONSHIP BETWEEN LANGUAGE AND IDEOLOGY IN ENVIRONMENTAL DISCOURSE PRODUCED BY SEUB NAKHASATHIEN FOUNDATION

Abstract

This paper aimed to study the relationship between language and ideology in environmental discourse produced by Seub Nakhasathien Foundation. The articles published on Seub Nakhasathien Foundation’s website in the past to 31 December 2018 in total of 464 articles were studied. The linguistic strategies were analyzed based on Fairclough’s critical discourse analysis approach and Van Dijk’s social cognitive analysis approach. Regarding the analysis of discourse practice to understand text production and text consumption, the researcher adopted communicative analysis within the framework of SPEAKING model developed by Dell Hymes.

The findings showed that 5 linguistic strategies were adopted to communicate environmental ideology in the articles published on Seub Nakhasathien Foundation’s website. The strategies used were modality, metaphor, intertextuality, poetry, and rhetorical question. These linguistic strategies reflected the mindset that natural resources and environmental conservation is important and it is the duty of everyone in society to help solve environmental problems. The texts has been reproduced and emphasized so that readers realize the importance of conservation. Additionally, the texts also convince readers to give highly value to natural resources.