Increase in Potential of Innovation Development and Revitalize the Local Economy on Market Activities by Creating Jobs Generate Income to Occur in the Local Community in Tambon Sri Wilai, Selaphum District, Roi Et Province

Abstract

          The objective of this research were to study test increase in potential of innovation development and revitalize the local economy on market activities by creating jobs generate income to occur in the local community in tambon Sri Wilai, Selaphum district, Roi Et province. The objective is to develop skills in using innovations in management, production, marketing and the ability to formulate appropriate development guidelines for entrepreneurs in the production process. Achieving the objectives of this research It will be a participatory action research. (Participatory action research; PAR) from applying the theory in the Systemic Approach group, which consists of tools for use in innovation processes and social innovation (Social innovation) by applying in conjunction with The Business Model Canvas, which is a combination of methods Mixing methods based on participation from stakeholders. The results of the project studies have achieved several objectives and project success indicators (KPIs) as follows: 1) Develop products in the community. By relying on technology that is wisdom in product development. as well as the idea of extending the product to achieve sustainable processing 2) Promote and develop a business model for community enterprises to increase commercial competitiveness The production business plan is developed by applying the Design Thinking process framework and analyzing the business plan model and business sustainability. Business Model Canvas (BMC) and 3) raising the economy. and improve the quality of life of people in community areas by promoting the development of production processes to meet standards. as well as the development of packaging and develop a marketing.