The Experience Tourism Marketing Management of Weaving of Village in Buriram Province

Abstract

            The objectives of this research were 1. to study the potential tourism of weaving villages in Buriram Province. 2. to study behavior of experiential tourists of weaving villages. 3. to study the opinions on the experiential marketing mix in the weaving villages in Buriram and 4. to suggest the approaches for the experiential marketing management in the weaving villages in Buriram Province, using a combination of both tactics and methods. amount and qualitative methods which uses a questionnaire as a tool and qualitative research The sample group in the research was a population of 400 Thai people who traveled to Buriram Province. The research instruments were a 5-level estimation scale questionnaire and an interview form. verified by experts The statistics used in data analysis were frequency, percentage, mean, standard deviation, T-test and F-test.

            The results showed that the study of the experiential tourism potential of weaving villages in Buriram Province consisted of 3 aspects: tourism activities and participation. Tourists have their opinions about the experiential tourism of the weaving village in Buriram province. The overall picture is at a high level. have experiential tourist behavior Most of the resources are available on the Internet for travel advice. travel with family purpose for tourism and leisure Most of the personal cars are traveling. Comments on the marketing mix of experiences in a weaving village in Buriram province. overview at a large level by tourists with different demographics, sex, occupation, income and domicile There were no statistically significant differences in opinions about experiential tourism. The old tourists and different studies Have an opinion on experiential travel There were statistically significant differences at the 0.05 level, and tourists with different gender, occupation and income demographics had no statistically significant difference in opinions on the marketing mix of experiential tourism. For the guideline for the management of experiential tourism in the weaving villages in Buriram province, tourists should be involved in the activities of experiential tourism. weaving Participate in local cultural activities and develop into creative tourism.