An Exploratory Factor Analysis of Factors Affecting the Decision to Study Bachelor of Business Administration in Logistics and Supply Chain Management

Abstract

            This research was aimed to conduct an exploratory factor analysis of factors affecting the decision to study Bachelor of Business Administration in Logistics and Supply Chain Management. The sampling group consisted of 400 people which were Mathayomsuksa 6 (or Grade

12) students in Ayutthaya and Angthong Province and first-year to fourth-year undergraduate students who studied logistics in the academic year 2021. They were chosen using purposive sampling method. The tool in this research was questionnaire on factors affecting the decision to study Bachelor of Business Administration in Logistics and Supply Chain Management (Revised) B.E. 2564 (or AD 2021). The statistical method in this research was exploratory factor analysis (EFA) through Principal Component Analysis and Orthogonal Rotation by Varimax Method. The findings showed that there were 17 components. The Kaiser-Meyer-Olkin value was 0.848 and the Chi-Square value was 1343.039 There were 4 main components as in 1) the university’s public image, 2) education, 3) interest in Bachelor of Business Administration in Logistics and Supply Chain Management, and 4) personal reasons. The total variance was 43.123 per cent. Furthermore, the research findings involved other factors affecting the decision to study Bachelor of Business Administration in Logistics and Supply Chain Management. The department will consider the findings to revise the course to meet the demands of the students in the future.