Product and Packaging Development of Lemon Fresh Farm 101 Community Enterprise Group in Ban Don Hat, Tha Muang Subdistrict, Selaphum District, Roi Et Province

Abstract

This research used development research and cooperative action research method. The purposes of research were 1) to study the operation context of the community enterprise and strengths - limitations of community enterprise products, 2) to develop products and packaging for the community enterprise, and 3) to transfer knowledge of product and packaging development to community.  The targets were 50 members of the community enterprise of Lemon Fresh Farm 101 which was selected by purposive sampling. The tools used for data collection were questionnaires, interview forms, and satisfaction assessments. The statistics used in data analysis were descriptive statistics. Research results: 1) From the study of the operation model of the community enterprise groups, it was found that the main occupation of the people in the community was a farming after the farming completed. Having a career to earn money is growing lemons, vegetable gardening, processing products or raw materials which available in the community. The strengths of the community are the cultivation of raw materials by themselves which reduced the cost of purchasing. There are non-toxic raw materials and it is the first place in Roi Et province to grow processed lemon. However, the limitation is that some products do not have standard packaging. The community product model is not yet unique. It is still lack of product and packaging design skills and lack of knowledge in product and packaging development. 2) The results of product and packaging development which the community enterprise groups participated had expressed their opinions and evaluating product and packaging designs. The finding found that the overall was at the highest level. Moreover, 3) The results of satisfaction analysis in knowledge transfer of product and packaging development found that the overall is at a high level.