The Potential of Event Organization for Wellness Tourism for the Elderly in Thailand ศักยภาพของการจัดงานอีเวนต์เพื่อการท่องเที่ยวเชิงสุขภาพสำหรับผู้สูงอายุในประเทศไทย
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Abstract
This article focuses on the potential of organizing wellness tourism events for the elderly in Thailand. It analyzes the factors that contribute to the development of the wellness tourism industry for seniors, such as natural resources, high-quality medical services, and healthcare management capabilities. The article considers the specific needs of elderly tourists, including specialized healthcare, physical and mental rehabilitation, and the design of activities that cater to comfort and safety across all aspects of tourism. The study also addresses the challenges of organizing events that align with the health limitations and environmental requirements of elderly individuals, such as adapting venues and designing appropriate programs. Additionally, it highlights the economic opportunities from developing wellness tourism activities, particularly through marketing strategies that target elderly tourists who have significant spending power. The findings suggest that promoting wellness tourism events for the elderly in Thailand can create economic development opportunities and sustainably enhance the well-being of seniors. This strategy also serves as a key approach to increasing Thailand's competitiveness in the global tourism industry.
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