Balancing Management Base (Logistic Learning Context) Competition Motive Capital-Tourism-Sisaket Community Balancing Management Base (Logistic Learning Context) Competition Motive Capital-Tourism-Sisaket Community

Abstract

The objectives of this research were to study the data on logistics infrastructure, evaluate the potential of tourism logistics, and propose guidelines for developing competitiveness in urban community tourism in Sisaket Province under the principle of “Capital-Tourism-Sisaket Community”. A mixed-methods methodology was used. The road network was assessed by using 4S quality principles, and the potential of tourism logistics wsas evaluated by using PIFFS Analysis. The satisfaction of tourists was surveyed from a sample of 400. All obtained data were analyzed by SWOT analysis to be prepared as a policy proposal. The results show that the logistics infrastructure was a very good level. This indicated that the road network had high potential to support the travel of tourists. The results of potential of tourism logistics and satisfaction of tourists with tourism logistics management on the route “Wai Pra 10 Wat Si Ri Sa Wat Di Mong Kol” were moderate level. The outcomes of the SWOT analysis from this research results are being formulated as policy proposals to increase the competitiveness of tourism in the area.