Potentiality Development Approach on Community Based Tourism Standards Thepha District Songkhla Province Potentiality Development Approach on Community Based Tourism Standards Thepha District Songkhla Province

Abstract

This research aimed to assess the tourism potential based on the Community-based Tourism (CBT) Thailand Standard, and propose guidelines for enhancing tourism potential according to the CBT standards in Thepha District, Songkhla Province. The study employed a qualitative research methodology, using surveys, observations, focus group discussions, and in-depth interviews with 20 stakeholders involved in the development of community-based tourism. The findings revealed that: The overall tourism potential based on the six dimensions of the CBT Thailand Standard was rated as excellent. When ranked from highest to lowest, the aspects were as follows: Economic, social, and quality of life management Promotion, public relations, and cooperation between the community and tourism operators (including market access and collaboration with external tour operators) Conservation and promotion of community cultural heritage Community-based tourism management Quality of tourism services Systematic and sustainable management of natural resources and the environment The proposed guidelines for enhancing tourism potential based on CBT standards include: Defining target tourist groups appropriate to the local context Documenting and promoting cultural heritage Determining the community’s carrying capacity for tourists Developing the competencies of local tour guides or interpreters Establishing collaborative practices with tour operators through community participation processes.