Agro Tourism Programs and Activities in Pipun Chawang and Chang Klang District Nakhon Si Thammarat Province

Abstract

The objective is to 1) study appropriate forms and activities for agro-tourism.
2) Expectations and satisfaction for agro-tourism. Using a mixed-method Research approach with a questionnaire on expectations and satisfaction of 400 tourists and focus groups, from representatives of the agricultural professional group, community leaders, and government agency representatives totaling 75 people. Results of the study on appropriate formats and activities, using data from a survey of tourist expectations and satisfaction, and data from focus group discussions. is the integration between agro-tourism and religious and faith sites, historical sites, and natural resources to meet the needs of tourism, relaxation, and local food menus along with participatory activities in developing a one-day tour in 3 routes: 1) “One-day trip to Suan Kan” route, integration between agro-tourism with religious places. 2) Mhoung rae pra watti satt tham ma chat pen ji” route, integration between agro-tourism with historical places and natural locations. 3) “Krab luang Pu Imm lao rim Khao” route, integration between agro-tourism with historical places and natural locations.