Guidelines for managing geotourism in Lampang Province Guidelines for managing geotourism in Lampang Province
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Abstract
This research aims to study the management guidelines for geotourism in Lampang Province. The main target population is those involved in geotourism in Lampang Province, including government agencies, the private sector, and civil society. In addition, this research learned from the success of geotourism management from the Satun Global Geopark, Satun Province and the Korat Geopark, Nakhon Ratchasima Province. Together with the use of assessments in-depth interview and focus group meetings by using tools that have been verified by travel experts. The results of the study found that, there are problems arising from the assessment of quality standards of Lampang geotourism destinations. and findings from lessons learned from the successful management of geotourism from the Thailand Global Geopark. The researcher then presented the issues and findings from the research to the small group meeting participants. To consider and synthesize until leading to the proposal of guidelines for managing geotourism in Lampang Province, consisting of 5 dimensions: the organizational management dimension; Dimension of human resource management Dimension of management of geotourism areas Geotourism marketing dimension Dimension of organizing geotourism activities
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