Behaviors of Generation Y Thai visitors' decisions about product design inside the museum Behaviors of Generation Y Thai visitors' decisions about product design inside the museum

Abstract

The purpose of this study was to examine the options which Gen Y Thai tourists made regarding museum interior design. Gen Y Thai tourists were asked to fill out questionnaires in order to gather data for a quantitative research study that would make recommendations for Gen Y audiences interested in using museums as learning resources. This group of tourists choose to look at the product design in the museum. It was discovered that the majority of them visited the museum mostly for leisure and tourism. The design is regarded as a motivator to promote travel. The majority of them choose to travel alone. Additionally, find out as much as you can about the museum through friends, acquaintances, and teachers. They themselves were the one who influenced decisions the most. It was discovered that visiting the museum will take roughly 2 hours based on walking behavior. The majority of Gen Y Thai tourists believe that the format of the museum exhibit is what draws the most interest. The findings of the study on museum product factors showed that there were ten elements, specifically building factors, that influenced the decision to visit the museum. Factors affecting how the museum displays things, program factors for interesting content, Facilities for people with disabilities, a number of factors restaurant component, factor in points restaurant and coffee shop factors, factors that affecting gift shops, factor of library, factors that affecting to temporary exhibitions and permanent exhibition study-related elements. The advantage that will be utilized is that museums or curators can use the findings of this study as a manual for product design for Thai Gen Y tourists inside the museum.