Marketing Development Guidelines for Bangsaen Beach Restaurant Business Chonburi Province

Abstract

The objectives of this research were 1. To study the behavior and level of satisfaction of tourists who came to use the restaurants at Bangsaen beach area. Chonburi Province. 2. To study the marketing plan of Bangsaen Beach Restaurant Entrepreneurs. Chonburi Province and 3. to study the Marketing Development Guidelines for Bangsaen Beach Restaurant Business Chonburi Province. The research tools consisted of a questionnaire and non-participant observation among tourists who traveled to Bangsaen beach restaurant business. Chonburi Province, 400 sample groups and in-depth interviews with 30 restaurant entrepreneurs using descriptive analysis. in the tourist behavior dataset and content analysis from the data set in Objectives 1 and 2 to analyze the approaches for the development of restaurant business marketing in Bangsaen beach area. Chonburi Province The study found that Satisfaction level of restaurant users at Bangsaen beach area Chonburi Province, as a whole, is in a very satisfied level. and Marketing Development Guidelines for Bangsaen Beach Restaurant Business Chonburi Province found that there are factors consisting of BEST+3C 1) Brand loyalty 2) Experience 3) Signature 4) Technology and 5) 3C : Consumer, Cost, Convenience.