"From The Wayside to Department Store" Narrative of The Success of Crepe Par Cheuy Entrepreneur "From The Wayside to Department Store" Narrative of The Success of Crepe Par Cheuy Entrepreneur

Abstract

Abstract

The objectives of this research were to study narrative of success of a wayside crepe that grew into a department store in the crepe par cheuy business. The main source of information is provided by Phornpimol Jeerarattanabanphot, the founder of the crepe par cheuy business and franchise. This study was a qualitative research by using Life History Narrative Approach and Life History interview. The researcher deploys the method to verify the reliability of data with Triangulation and Narrative Analysis.

The result revealed that the entrepreneur initially started the crepe par cheuy business to replace her closed tailor shop and bravely took the risk, despite being old. The nickname "Par-Cheuy" came from the time-honored and meticulous approach to making each crepe. As the business gained reputation, new customers continually increased. The entrepreneur saw an opportunity to further develop the business and began franchising the products. The study identified seven aspects of successful business operations, including passion, knowledge integration, lifelong learning, good listener, relationship, problem-solving skills, and time management.