การศึกษาพฤติกรรม และแรงจูงใจของนักท่องเที่ยวในการใช้บริการร้านไก่ย่างหนองเรือ Tourists' Behavior and Motivations to the use the service of Nong Ruea Grilled chicken restaurant

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Published: May 31, 2024
Keywords:
Tourist behavior, Gastronomy Tourism, Gastronomy Motivations

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Pattera Thongom
Major of Tourism, Mice, and Hospitality Innovation Management, Faculty of Business Administration and Accountancy, Khon Kaen University
ฐิรชญา ชัยเกษม
Major of Tourism, Mice, and Hospitality Innovation Management, Faculty of Business Administration and Accountancy, Khon Kaen University
กฤต โง้วธรสุวรรณ
Major of Construction Management, Faculty Architecture, Urban Design and Creative Arts, Mahasarakham University

Abstract

          The purposes of this study was to find out tourists' behaviors and motivations when using the service at Nong Ruea Grilled chicken restaurant in the area of Nong Ruea District, Khon Kaen Province. The sample group was tourists; 400 people who come to Nong Ruea Grilled chicken restaurant in Nong Ruea District Khon Kaen Province, and the data was collected using a questionnaire. The data was analyzed by percentage, mean, frequency, and standard deviation.


          The results of this study showed physical characteristics and the tourist's behavior in using Nong Ruea Grilled chicken restaurant service, such as travel style, average cost, and other factors in choosing to use the Nong Ruea grilled chicken restaurant service. The results from this empirical finding suggest relevant government agencies and private sectors can be considered together with the development of tourism strategies for the Nong Ruea Grilled chicken community in the future.

Article Details

How to Cite
Thongom, P., ชัยเกษม ฐ. ., & โง้วธรสุวรรณ ก. (2024). การศึกษาพฤติกรรม และแรงจูงใจของนักท่องเที่ยวในการใช้บริการร้านไก่ย่างหนองเรือ: Tourists’ Behavior and Motivations to the use the service of Nong Ruea Grilled chicken restaurant . International Thai Tourism Journal, 18(2), 57–79. retrieved from https://so02.tci-thaijo.org/index.php/jitt/article/view/256119
Issue
Vol. 18 No. 2 (2022): Journal of International and Thai Tourism
Section
Research Article
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