ปัจจัยที่ส่งผลต่อการตัดสินใจเลือกกิจกรรมการท่องเที่ยวเชิงเกษตร ของกลุ่มผู้สูงวัยที่มีพฤฒพลังในประเทศไทย FACTORS AFFECTING ACTIVE AGING TOURIST’S DECISION TO JOIN AGROTOURISM ACTIVITY IN THAILAND.

Abstract

The objectives of this research were (1) to study factors affecting the active aging tourist’ decision to choose agrotourism activity, (2) to study active aging tourist’s behavior in Thailand , (3) to study motivation affecting active aging tourist’s decision-making in choosing the tourism activity in Thailand. The sample consisted of 410 people aged 61 years and over who living in each region of Thailand. This research used questionnaires as a tool to collect data. Perform an analysis with a computer program. In the analysis, statistical values, frequency values, percentages and mean values were obtained. The results of the research were found that 1) the most significant factor affecting the active aging tourist’s decision to choose agritourism activity was accommodation offered at the destination 2) active aging tourist’s behavior in Thailand focuses on visiting nature in a slow pace and participate in a local community with the willingness to pay maximum at 5,001 – 10,000 baht per trip. 3) social media and television are the most significant factor in motivating the active aging tourists to take part in agrotourism activity.