ปัจจัยที่ส่งผลต่อการตัดสินใจท่องเที่ยวย่านประวัติศาสตร์อย่าง ยั่งยืนของห้าแยกน้ำพุ ตำบลหมากแข้ง อำเภอเมือง จังหวัดอุดรธานี FACTORS INFLUENCING ON SUSTAINABLE HISTORICAL AREA TOURISM DECISIONS IN NUMPHU INTERSECTION, TAMBON MAK KHANG, AMPHOE MUEANG, CHANGWAT UDONTHANI.

Abstract

The research of factors influencing on sustainable historical Area tourism decisions in Numphu Intersection, Tambon Mak Khang, Amphoe Mueang, Changwat Udonthani. The objectives of this research were 1) to study the tourism behavior of tourists interested in Numphu Intersection 2) to study the factors influencing on tourism decisions in Numphu Intersection 3) to test the differences between the factors influencing on tourism and the tourism behavior in Numphu Intersection. The questionnaire is the instrument for collecting data then data were analyzed by percentage, mean, standard deviation and the one-way ANOVA was used to test for differences between the variables.      
            The results revealed that 1) most tourists has purpose of tourism for vacation, there were companion of tourism, there were vehicle used for tourism as private car, there were 2 or more times in Udon Thani tourism, there was a period of time for one day trip, there were tourism time of 6 hours or more in Numphu Intersection, there are activities during the tourism to rest, there was tourism expense not exceeding 500 baht and there was channel to search for tourism information through online media. 2) The results study the factors influencing on tourism decisions in Numphu Intersection revealed that most tourists gave most average priority with attraction factor ( = 4.59) followed by tourism activity factor ( = 4.51), attraction access factor ( = 4.46), amenity factor ( = 4.41) and accommodation factor ( = 4.31). 3) The results of the test the differences between the factors influencing on tourism and the tourism behavior in Numphu Intersection revealed that purpose of tourism, vehicle used for tourism, tourism number times and tourism time different influencing factors on tourism decisions were no different. In the part of companion of tourism and tourism time in Numphu Intersection, type of tourism activities, tourism expense and channel for tourism information different influencing factors on tourism decisions were statistically significant difference at the 0.05 level.