Business Promotion and Development of Trading Village: A Case Study of Nhong Bua Daeng Organically-Dyed Weaving Group Community Enterprise, Nhong Bua Daeng District, Chaiyaphum Province.

Abstract

The purposes of this research are to 1) analyze business environment and evaluate competency of Community Enterprise, 2) analyze and conclude Business Model Canvas of the Community Enterprise, and 3) propose business management model and Community Enterprise development of Nhong Bua Daeng Organically-Dyed Weaving Group Community Enterprise, Nhong Bua Daeng District, Chaiyaphum Province. This study employed Participatory Action Research (PAR) as a method to collect and analyze data.The research found that: 1) Using materials from nature and having strong leading team are strengths of this Community Enterprise comprise. 2) Business Model Canvas can reflect related factors for running a business of Community Enterprise. 3) Desired forms of administration and development of this Community Enterprise comprise of training and consulting, product development, content marketing, enlarging distribution channels, and study visits. All development forms enhance: working system, developed products, sales, and member competency. However, the Community Enterprise needs to concern more on local wisdom inheritance (weaving), monthly production planning, accounting and expanding distribution channels.