Factors influencing Thai tourists’ travelling intention to Japan

Abstract

This study was aimed to investigate the antecedents of tourists’ revisited intention.  A survey among 400 Thai tourists traveling to Japan was conducted. Convenience sampling technique was used to collect with questionnaire. Regression analysis was developed to analyze the data. Results indicated tourist attraction, tourism resources, facilities, and safety were found to have positive effects on tourists’ revisited intention. On the contrary, Environment and valued were not significantly effects on tourists’ revisited intention. Managerial implications to develop strategies to be suitable with outbound tourists’ behavior.