Strategic Model of Golf Tourist Satisfaction Index for Golf Courses in Chonburi Province, Thailand.
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บทคัดย่อ
The purpose of this study was to develop a strategic model of golf tourist satisfaction index for golf courses in Chonburi province, Thailand as there is no official index to measure the golf tourist satisfaction for the golf courses in Thailand.
A strategic model of golf tourist satisfaction index represents a uniform tool for evaluating, comparing, and measuring golf tourist satisfaction for the golf courses.
This study used a convenience sampling method to collect data in six golf courses of Chonburi province, Thailand by distribution of the questionnaire to the golf tourists. And used of Structural Equation Modeling to test the hypotheses and relationship among variables in the proposed strategic model of golf tourist satisfaction index.
The research results were indicated that a modified strategic model of golf tourist satisfaction index provided a uniform tool of assessing golf tourist satisfaction for the golf courses in Chonburi province, Thailand.
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