Upgrading the Value Chain of Local Experience Tourism
Article Sidebar
Main Article Content
Abstract
The research aims to 1. Study on upgrading the value chain of local experience tourism in 3 prototype tourism routes in Thailand - Sukhothai routes, Chumphon and Ranong routes and Satun routes 2. Providing the guidelines of upgrading the value chain of local experience tourism in prototype area. The results, setting customer values of each route before upgrading the value chain is needed. Sukhothai routes – happiness from ways of life that combines between past and present. Chumphon and Ranong routes – relaxing, slow travel, immerse yourself in the atmosphere. Satun routes – experience the geopark and sense of muslim lifestyles. Design activities in value chains should promote and protect the values which are selected beforehand. Suggestions of upgrading the value chain for local experience tourism are 1) Upgrading the products and services for higher price by creating local experience, responsible tourism, safety management 2) Horizontal Coordination and 3) Vertical Coordination
Article Details
References
Brand Matrix Research (2017). The study of foreign tourist trends and behavior of niche market: Local Experience. Bangkok: Tourism Authority of Thailand.
Department of Tourism. (2018). Tourism receipts from international tourist arrivals. Retrieved January 30, 2019, from https://www.mots.go.th/old/more_news.php?cid=529&filename=index.
Expedia group Media Solutions. (2018). Five Trends That Will Shape Experiential Travel in 2019. Retrieved August 08, 2018, from https://skift.com/2018/11/06/five-trends-that-will-shape-experiential-travel-in-2019.
Kantabutra, S., Saiprasert, W., Chernbumroong, S. and Kowsuvon, K. (2019). Comparison of Foreign Tourists’ Motivation Factors: Does cultural background matter? Journal of International and Thai Tourism, 15 (1), 84-102.
Netherlands Development Organization. (2010). Value Chain Development for Tourism Destinations. Retrieved August 25, 2018, from http://www.hitt-initiative.org/wp/wp-content/uploads/2011/11/GHTDP-VCD-Guidelines.pdf.
Pine, J. and Gilmore, J.H. 1999. Welcome to the Experience Economy. Harvard Business Review. July-August 1998, 97-105.
Porter, M. E. (2004). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Simon & Schuster.
Royal Institute Dictionary. (2019). Retrieved August 02, 2017, from http://www.royin.go.th/dictionary/.
Responsible Tourism Partnership. (2019). What is Responsible Tourism? ค้นเมื่อ 17 เมษายน 2562. จาก https://responsibletourismpartnership.org/what-is-responsible-tourism/.
Stamboulis, Y. and Skayannis, P. (2003). Innovation Strategies and technology for experience-based tourism. Tourism Management, 24 (1), 35-43.
Tourism Authority of Thailand. (2016a). Meeting Documents of The LINK Project, October 2016 in Bangkok.
. (2016b). Localism and Staycation. TAT Review, 2 (3), Jul-Sep 2016. Retrieved June 25, 2017, from https://etatjournal.files.wordpress.com/2016/07/tat32016.pdf.
UNECA. (2014). Up-grading and Enhancing Sustainable Linkages of Rwanda’s Tourism Value Chains. Ethiopia: UNECA.
UNWTO. (2018). UNWTO Tourism Highlights 2018 Edition. Retrieved January 30, 2019, from https://www.e-unwto.org/doi/pdf/10.18111/9789284419876.
Wongsaroj, R. (2018). The Guidelines for Carry Capacity and Revenue Enhancement at Tourist Destinations. Journal of International and Thai Tourism, 14 (2), 62 - 75.
