Observations of Graphic Symbols for Landscape in Japan

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This research aims to study the styles and analyzes the graphic design concepts of Japan’s signage system.  The researcher focuses on the use of symbols, pictograms and letter marks, and how they are displayed in the public spaces of urban landscapes in Japan.  The researcher had surveyed four different tourist attractions that are either cultural attractions or modern attractions in Tokyo, Kyoto, and Osaka: 1. Edo-Tokyo Museum; 2. Tokyo National Museum; 3. Kotokuin Temple; and 4. Shinsaibashi district.  The researcher had also conducted a literature review and a research through information media to analyze the design concepts using Shigenobu Kobayashi’s color image scale and environmental graphic design concepts.

                It is found that Edo-Tokyo Museum portrays traditional-oriented personality.  It represents the conservation of old customs.  For Tokyo National Museum, the signs outside the building portray clear and comfortable personality while the cute good luck symbols represent friendliness and sweetness.  Kotokuin Temple portrays natural personality.  It represents the ideas of prosperity, warmth, politeness, and simplicity.  Shinsaibashi district has dynamic personality.  It represents movement and enthusiasm.  The signs in front of the shops are striking by their sizes and the use of warm color, which make the place look alert all the time.  The positioning of the signs makes the messages clear and understandable.  The signs are striking, unique and cohesive.  The styles are outstanding.  The signs are installed in proper places and they are universal, which makes it easy for the tourists to understand.  These comply with the idea of environmental graphic design and help promote a good image of Japan.