The Service Quality of Rayong Provincial Fisheries Office

Abstract

Service quality is important in building good relationship with people. This article aims to study the service quality of Rayong Provincial Fisheries Office and to compare the service quality of Rayong Provincial Fisheries Office according to gender, age, education level, status, and types of work of the service recipients. The research used a questionnaire to gather data from the sample group which consisted of 384 service recipients of Rayong Provincial Fisheries Office. The recipients were divided into aquaculture farmers, fisheries entrepreneurs, and fishermen. The statistical tools used in data analysis were percentage mean, Standard Deviation (SD), a t-test, One-Way ANOVA, and pair comparison by Scheffe's method with the statistical significance of 0.05.

1. The research revealed that the overall service quality Rayong Provincial Fisheries Office was at a high level. An individual analysis of each dimension of the service quality also revealed that all dimensions of the service quality was at a high level, which could be ranked in the following order: care for individual service recipients, trustworthiness, responsiveness towards service recipients, confidence of service recipients, and tangibility of the service.

2. The comparison of the service quality of Rayong Provincial Fisheries Office according to personal information of the service recipients revealed that the service recipients with different statuses and types of work had a different opinion towards the service quality of Rayong Provincial Fisheries Office with the statistical significance of 0.05. However, the difference in gender level, and profession of the service recipients had not a different the opinion service quality of Rayong Provincial Fisheries Office.