Thai Product Identity Packaging to supportsouvenirs in 4 regions

Abstract

This research aims to study and develop packaging products of packaging for Thai products to support souvenirs. This research was conducted by using mixed method which are collecting qualitative data from onsite surveys with local. The number of the populations are 50 people, which are new generation and interested in collecting souvenirs age between 21-35 years old. Research findings on the concept of cultural capital can be summarized as; Thailand have also a province with a history and identities of 4 regions through local materials, food cultures and folk music., as well as being outstanding in cultural diversity in all 4 regions. These are the ways of life of the Thai people living together from the past to the present. It is called a multicultural city with differences that coexist in perfect harmony. In collecting data from design experts, it was found that 1) to present a story about the cultural capital and wisdom of the products representing the four good regions corresponds to the behavior of purchasing souvenir products, should present a story about the patterns of cultural capital of the four regions, namely eating sticky rice in Isan. Weaving in the northern region Stringing Manohra beads in the southern region Ways of eating sweet food in the central region 2) to Presenting a contemporary packaging structure based on local products, names and lifestyles. Collecting data evaluation of packaging structure quality and satisfaction from population is tourists and interested in collecting souvenirs found that, the structural and graphic design issues represented representations of northern cultural capital. Satisfaction level was at a high level (Northern region had a mean of 4.15 (S.D. = 29.9), Southern region mean of 4.13 (S.D. = 27.0), Northeastern region had a mean of 4.10 (S.D. = 29.1), the central region had a mean of 4.0 (S.D. = 26.0) standard, respectively).The overall issue of using appropriate colors was satisfied at a high level (the northern region had a mean of 4.25 (S.D. = 22.7), the northeastern region had a mean of 4.23 (S.D. = 21.6), the central region had a mean of 4.15 (S.D. = 22.5), the southern region had a mean of 4.05(S.D. = 26.1), respectively).Graphic design issued suitable for packaging (Northern region had an average  of 4.20 (S.D. = 21.4), Southern region had a mean of 4.14 (S.D. = 20.9), Isan had an average 4.25 (S.D. = 22.4), the central region had a mean of 4.20 (S.D. = 26.4), respectively).