The Participatory Product Label Design and Application of QR Code Technology (QR Code) In Data Communication Entrepreneurial Case Study Community of Entrepreneurs Organic Oyster Mushroom Farming Dan Khun Thot District, Nakhon Ratchasima Province.

Abstract

This study explores the participatory design of product labels aimed at effectively engaging target consumers through QR code technology. The objectives were: (1) to examine the general characteristics of community products and their labels, (2) to understand the needs of local entrepreneurs, (3) to design a product label, and (4) to assess consumer satisfaction with the final design. The design of product labels followed a participatory design approach, ensuring uniqueness, and easy recognition. Product labels serve as essential tools for conveying product information and facilitating consumer engagement. The study involved entrepreneurs, experts, and consumers, and data were collected through interviews, focus group discussions, and fieldwork conducted at Napa Organic Oyster Farm in Dan Khunthod, Nakhon Ratchasima Province. This research examined of existing community products and product label designs and presented a report. The verification process ensured accuracy of information, and incorporated feedback on content and visuals to improve the final output. A satisfaction survey was conducted with a purposively selected group of 30 repeat customers. Data were analyzed using mean and standard deviation. Results indicated that satisfaction was at a high level, with a mean score of 4.65, and a standard deviation of 0.48. This highlights the effectiveness of integrating QR code technology in product labels to enhance access to key information. This approach enhances communication for organic products, increases income for local entrepreneurs contributes to sustainable community development.