Development of a Souvenir Logo of Pintu Gerbang Melayu, Ban Nam Sai Mosque, Pattani Province

Abstract

This research aimed to develop a souvenir logo for Pintu Gerbang Melayu, Ban Nam Sai Mosque, Pattani Province. The research methodology involved collecting data through focus group discussions, practical logo development, and questionnaires. The research targeted relevant stakeholders, including the Pintu Gerbang Melayu, Ban Nam Sai Mosque, Yala Province operational committee, logo design experts, and tourists visiting Pintu Gerbang Melayu, Ban Nam Sai Mosque, Pattani Province. Data from the focus group discussions and practical logo development were analyzed for content and descriptively written to provide the rationale for the logo concept and design. Data from the questionnaires were processed using statistical software to determine frequency and percentage values. The research results indicate that the development of a souvenir logo for Pintu Gerbang Melayu, Ban Nam Sai Mosque, Pattani Province should be a graphic image modeled after the Perahu Petalasakti Sriwangsa boat, with a color scheme of black and gold, and Arabic or Malay script. The Islamic calendar year should be included, emphasizing a blended personality that combines cultural, religious, and artistic dimensions. It should represent a boat with an interesting history, signifying Malay Islamic identity, and be exquisitely beautiful and spectacular, evoking a sense of artistry. The research found that Logo Type 1, which depicts the bow of the Perahu Petalasakti Sriwangsa, was the most preferred by tourists, with a satisfaction rate of 52.00%. Tourists' opinions on the types of souvenirs they would like to purchase were keychains, umbrellas, and T-shirts, accounting for 23.16%, 20.50%, and 17.41%, respectively.