Narrative Exhibition Design and Space Management: A Case Study of the 'Banana Banana' Exhibition

Abstract

The exhibition “Banana Banana” aims to promote knowledge and awareness of the value of bananas in Thai lives by presenting the importance of bananas in terms of history, culture, agriculture, product processing, and innovation. The research aims to study the design that can stimulate awareness and promote learning among visitors through the organization of content based on storytelling, the use of cultural symbols that connect with the audience, the organization of spaces to encourage participation, and the use of light, color, and sound to stimulate the senses. The research methodology consists of in-depth interviews and analysis of related case studies. The research and design results found that the exhibition space is divided into four main zones: history, culture, agriculture, and innovation, which are organized in a sequence of contents linked with interactive activities and direct experiences to enhance deep and sustainable learning. The exhibition format reflects the concept of making bananas an essential part of daily life, generating income for the community, and sustainably conserving resources.