The Development for Pandan Weave Products, Yala Province via Creative Economy Concept

Abstract

This research aimed to study Yala identity and develop for pandan weave products, Yala Province via creative economy concept. This qualitative study used research and development design. Data collection employed focus group discussion, development operation, and in-depth interview, from target groups including manufacturers, middlemen, customers, and designing or creative product development scholars. Results of the research were concluded as the following. 1) Yala identity were selected to develop for pandan weave products which were hornbill, Mani, torch ginger, spiderweb-like city plan, bullet wood flower, Aiyerweng skywalk, Shogun orange, Saba banana, Betong post box, and Musang King durian. 2) The development for pandan weave products, Yala province via creative economy concept. The operation to develop bags, as planned for totally 10 workpieces. The operation included online broadcast of the workpieces of Wang Paya Community Enterprise of Peace Housewife Group and Community Enterprise of San Kala Khiri Group, under the concept of “Soft Power : Yala Identity Bags”. After development: the chairpersons of Wang Paya Community Enterprise of Farmer Housewife Group and San Kala Khiri Community Enterprise of Leatherwork Group, both were at high-level satisfaction in terms of knowledge gained from Yala identity creative product development and communications through online media which created rapid recognition, increasing numbers of visitors and viewers, and also 25% higher sales than before.