Eco-friendly product and branding design : Upcycle

Abstract

Nowadays, the problem of global warming is increasing day by day, causing natural disasters. and many environmental impacts Made the world see the importance of all sectors, including consumers around the world. Turn to use more environmentally friendly products. Thailand has developed a BCG Model that focuses on the Bioeconomy, linking with the Circular Economy and the Green Economy, to take into account the sustainability of environmental resources. Therefore, designing eco-friendly products is a response to such importance at the national and global levels. The design must take into account both internal and external factors that consider the environment. The internal factors are Materials and production methods Functionality and aesthetics. External factors include market competition, internationalization, safety, and environmental conservation. The design uses the 4R principles: Reduce, Reuse, Recycle, Repair with the development of environmentally friendly products, there are two processes, namely Upcycle and Recycle. Which, when designing eco-friendly products, the next important thing is to have an eco-friendly brand, including various environmental labels and certifications, both nationally and internationally. Therefore, there are suggestions that designers should pay attention to and design plans based on the aforementioned principles to lead to the production of environmentally friendly products in the market that can compete in the future.