Guidelines for identity design and retail design of Durian Chan shop

Abstract

The purpose of this research was to identify identity for Chan durian shops. And suggesting the interior design of the Chan durian shop which is a durian product from Chanthaburi Province Including processed products that are local products to be known more There is a research method for studying and collecting information related to Chanthaburi durian and important products of Chanthaburi province. Analyze data and synthesize it into the design process. by using corporate identity design principles and interior design principles for retail stores Then created a three-dimensional design work with Sketch up program. By the scope of this research. A total of 5 types of Chan durian shops have been designed: 1) Shops in department stores with an area of 201.60 square meters 2) Community Mall with an area of 96.00 square meters 3) Event Booth with an area of 36.00 square meters square meters, 4) Kiosk, with an area of 9.00 square meters, and 5) Food Truck, with an area of 9.78 square meters. The results of this research Get an idea to create an identity from durian shells and gems. which brings two famous things of Chanthaburi province Come to create an identity by bringing shapes and square shapes with sharp corners inspired by durian shells and gem cutting. Let's create a modern image. Combined with yellow from durian. which is the main color in creating the identity and decorating the interior of all 5 types of Chan durian shops, with every design area having yellow as the corporate color and the shape of the acute angle It's the pattern of every shop. Each store has the same space, including a dessert and beverage area. trading area exhibition area and dining area in order to respond to the use of each area and group of users.