Line sticker design "Chao Lay" To promote and carry on the language and ethnicity of the Urak Lawoi people

Abstract

The objective of this design is to inherit the Chao Lay language of LINE Sticker style which is an ethnic minority group that exists in Phuket, Krabi, Phang Nga and the Andaman. The development method is R&D, with the first part collecting the language identity and personality of the Urak Lawoi people in Laem Tuk Kae area, Ratsada Subdistrict, Mueang District, Phuket Province. The second part drawing cartoons and making LINE stickers divided into 4 categories. Namely, a category in Chao Lay language (6 characters) a category in daily life (10 characters) a greeting category (3 characters) and a category for expressing emotions (5 characters) for further communication. It was found from the results from the satisfaction survey of this set of design LINE stickers from the representatives of the people of Urak Lawoi. That there was a high level of satisfaction, 89.33% because it had never been done before. It was found that the satisfaction level was at the highest level of 90.40 percent due to the cuteness of the identity design and can communicate to the people of Urak Lawoi. The recommendation is that they want to have the language of Chao Lay in LINE stickers more than this and would like to have several versions made.