Line sticker design "Chao Lay" To promote and carry on the language and ethnicity of the Urak Lawoi people

Authors

  • Phichanan Poonkerd Faculty of Humanities & Social Science, Phuket Rajabhat University
  • Phuwaritsittha Phuengket Faculty of Humanities & Social Science, Phuket Rajabhat University
  • Chacha Saengyarak Faculty of Humanities & Social Science, Phuket Rajabhat University
  • Saharat Jingsanthear Faculty of Humanities & Social Science, Phuket Rajabhat University

Keywords:

Chao Lay, Urak Lawoi, LINE stickers

Abstract

The objective of this design is to inherit the Chao Lay language of LINE Sticker style which is an ethnic minority group that exists in Phuket, Krabi, Phang Nga and the Andaman. The development method is R&D, with the first part collecting the language identity and personality of the Urak Lawoi people in Laem Tuk Kae area, Ratsada Subdistrict, Mueang District, Phuket Province. The second part drawing cartoons and making LINE stickers divided into 4 categories. Namely, a category in Chao Lay language (6 characters) a category in daily life (10 characters) a greeting category (3 characters) and a category for expressing emotions (5 characters) for further communication. It was found from the results from the satisfaction survey of this set of design LINE stickers from the representatives of the people of Urak Lawoi. That there was a high level of satisfaction, 89.33% because it had never been done before. It was found that the satisfaction level was at the highest level of 90.40 percent due to the cuteness of the identity design and can communicate to the people of Urak Lawoi. The recommendation is that they want to have the language of Chao Lay in LINE stickers more than this and would like to have several versions made.

References

Information and Communication Division Phuket Provincial Office. (2012). His Majesty's grace towards the ethnic New Thai people. Accessed on April 16, 2022. Retrieve from: https:// poc.phuket.go.th/pokpong/thaimai.htm

Khanittha Boonnag. (2018). Guidelines for teaching natural language (Whole Language) for early childhood. Accessed April 16, 2022, Retrieve from: https://www.youngciety.com/ article/journal/whole-language.html.

Siripong Mukda. (2012). “Koh Siray” The Mantra of the Sea and Culture. Accessed April 16, 2022, Retrieve from: https://live.phuketindex.com/ th/koh-sireh-510.html

Wikipedia, the free encyclopedia. (2021). Urak Lawoi language. Accessed on April 16, 2022, Retrieve from: https://en.wikipedia.org/wiki/Urak Lawoi language.

Downloads

Published

2022-06-30

How to Cite

Poonkerd, P., Phuengket, P., Saengyarak, C., & Jingsanthear, S. (2022). Line sticker design "Chao Lay" To promote and carry on the language and ethnicity of the Urak Lawoi people. Design Echo, 3(1), 32–40. Retrieved from https://so02.tci-thaijo.org/index.php/jdecho/article/view/257271

Issue

Section

Research Articles