Illustration on Packaging of Sugarcane Process Product to create an image for Kesorn Brand

Abstract

This research has objectives to design illustration on packaging for the products of Kesorn brand and to create an image of the brand. The data collected from the brand producer, 5 graphic designers and 100 male and female consumers who live in Bangkok. The tools to collect the data are structured interview form and questionnaire. Mean:X is the statistic applied for this study. The design results found that Mood & Tone is Natural score the highest at 5. Friendly is the second on score 3.6 followed by Modern 3.4. The results for how appropriate of the illustration is to highlight presenting the product has the highest score at 4.2. The evaluated by the consumers found that it presents the healthy and friendly looks score the highest at 4.6 and the lowest score is 3 that is it shows the benefits of the products.