Logo Design of Liquid Borneo Camphor and Herbal Inhalant Products of Umong Piyamtr 1 Community, Betong District, Yala Province.
Logo Design of Liquid Borneo Camphor and Herbal Inhalant Products
Keywords:
Logo Design, Liquid Borneo Camphor, Herbal Inhalant, Umong Piyamtr1Abstract
The objective of this research was to design the logo of liquid borneo camphor and herbal inhalant products of Umong Piyamitr 1 community, Betong district, Yala province. This was a research and development study. Data were collected from related parties including groups of manufacturers, middlemen, customers, and logo design specialists. Mixed method design was applied in this research: qualitatively, focus group discussion and development operation were used, and, quantitatively, data collection was conducted via questionnaires. Information derived from focus group discussions and development operations was brought into analysis, synthesis, comparison, and rational description. Data collected from questionnaires were analyzed to determine frequencies and percentages. Research results indicated that logo design of liquid borneo camphor and herbal inhalant products of Umong Piyamitr 1 community was divided into 3 steps included the followings. 1) Development Planning: the products were branded “Keeree 1987” of which “Keeree” referred to mountains whereas “1987” stated the years comrades descended from mountains and were renominated as developing partners of Thailand. In aspect of brand personality, it depicted high Sinitic, determinedness, idealism, and nature adherence. For aspect of logo image, it presented mixed graphic images of mountain and Umong Piyamitr city gate. Concerning logo color aspect, red and green colors were used in designing task that red implied Chinese Thai being, and green referred to military uniform, expressing determinedness, idealism, and also herbal products. 2) Development operation: development of 3 product logo designs as planned was accomplished. 3) Summary of development results: satisfaction survey of 3 product logo designs developed indicated that customers’ satisfaction was highest on the 1st logo type, accounted to 55%.
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