Tourist Satisfaction towards Graphic For Tourism Souvenir of Ranong Province

Authors

  • Jitima Suathong Faculty of Industrial Technology Suan Sunandha Rajabhat University
  • Jitsapha Sirinapuk Jaruspichakorn College of Technology

Keywords:

Satisfaction, souvenir, tourism, graphic, Ranong Province

Abstract

This study is quantitative research, aims to find the Ranong Province’s identity, in order to, develop graphic for tourism souvenir and to evaluate the tourist satisfaction towards the graphic for tourism souvenir of Ranong Province. The tool of this study is questionnaires to investigate the Ronong province’s identity, in order to find the tourist’s interests for the graphic. The graphic prototype is developed according to the interests of the tourists as follow, the illustration style is simple shows activities of tourists at the tourist destinations. The color tone is bright, shows the good memory in Ranong Province. The result of satisfaction towards graphic for the souvenir, evaluated by 100 tourists, are as follow; Level 4 are; the aesthetic and attractiveness 60%. Level 5 represent Ranong’s Identity well 50% and Level 4 affect the buying decision 50%.

References

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Published

2021-12-30

How to Cite

Suathong, J. ., & Sirinapuk, J. . (2021). Tourist Satisfaction towards Graphic For Tourism Souvenir of Ranong Province. Design Echo, 2(2), 46–53. retrieved from https://so02.tci-thaijo.org/index.php/jdecho/article/view/251225

Issue

Vol. 2 No. 2 (2021): กรกฎาคม - ธันวาคม 2564

Section

Research Articles

License

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