LINE Sticker Concept of LINE Sticker Design and Development of Management Science Faculty of Yala Rajabhat University.

สติกเกอร์ไลน์ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏยะลา

Abstract

The objective of this research was to study the concept of LINE sticker design and development of management science faculty of Yala Rajabhat University. This was a research and development study. Data were collected from related parties including groups of professors, personnel, students, alumni, and scholars in LINE sticker work. Mixed method approach was used in the study, for qualitative study, data collection was done via focus group discussion and development operation, while questionnaire was data collection instrument for quantitative study. Data derived from focus discussion and development operation were analyzed, synthesized, compared, and rational description was composed, and data from questionnaires were processed to determine frequencies and percentages. Results of the research indicated as follows.  1) The concept of LINE sticker design and development of management science faculty of Yala Rajabhat University should be colored cartoons, mingling males and females, between 20-21 years of age or about 3rd or 4th year students, cheerful and nice character focus, purple tone of color represting the faculty of management science, with emphasized gestural and verbal communications expressed in daily life and life at work. 2) LINE stickers of management science faculty of Yala Rajabhat University were developed in 3 prototypes, with satisfaction survey of related parties which indicated that the 3rd prototype was of most satisfaction by related parties, accounted to 55 percent, and the prototype was then developed for another 24 gestures, which were combinations of pictures, lines, colors, and alphabets, and contacts were made to upload the stickers for sales, under LINE package name of “FMS_Presenters”.