Packaging design for Thai perfume

Abstract

Research on Packaging design for Thai perfume the objective is 1) to study and design packaging of Thai fragrances. 2) To assess the satisfaction of consumers towards the packaging of Thai fragrances. From the study the researcher therefore came up with the concept of Thai fragrance packaging design. The researcher discovers the problem of Thai fragrance packaging design. In order to achieve a better image and packaging design Thai fragrances to look modern and create value for Thai fragrances. With the aim of being a continuation and conservation of Thai fragrances by designing popular the Thai fragrance packaging and the scent of Thai herbs that people choose to use that the most in order to maximize the benefit of consumers and create satisfaction in product image, Until the need to buy Thai perfume products according to the era. The researcher has designed the packaging of Thai fragrances under the brand name “PINPAKA”. By experts and the general population of 100 people found that psychological responses were brand awareness, memory, satisfaction at the highest level ( = 4.81) while the standard deviation (S.D. = 0.46)