Creative Product Innovation with Combined Materials of Peace Farmer Housewife Group Community Enterprise of Wang-paya, Raman District, Yala Province
Keywords:
Innovation, Creative Product with Combined Materials, Yala ProvinceAbstract
The purpose of this research was to develop creative product innovation with combined materials of Peace Farmer Housewife Group Community Enterprise of Wang-paya, Raman District, Yala Province. The study was a research & development design. Data collection was conducted via focus group discussion, development operation, and questionnaires, to study involved participants including entrepreneurs of Peace Farmer Housewife Group Community Enterprise of Wang-paya, middlemen, customers, design or art work scholars. Results of the research indicated that development of creative product innovation with combined materials of Peace Farmer Housewife Group Community Enterprise of Wang-paya was dividable to 3 steps as follows. 1) Development Planning: the selected product to develop into creative product innovation with combined materials was bag, suggesting material combination of Pandanus Kaidus Kurz with feather or bird cage materials, batik, and leather. 2) Development Operation: Creative Pandanus Kaidus Kurz bags were accomplished in 3 collections of “Binlala” set, “Patical” set, and “Banarock” set. 3) Development Conclusion: Satisfaction survey from target customer group showed that “Patical” and “Banarock” sets were equally rated at highest satisfaction degree, accounted at proportion of 36%.
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