The Streetwear Collection Design for Cultural Diversity Consumer from Neo-Dada Concept

Abstract

Streetwear is the kind of dressing that evolve along with the d evelopment of the society.
Streetwear started in 1980’s in the United States. The style is developed through the collision
between the influence of subcultures. Since streetwear is the way to express the cultural diversity
which is the idea based on the equality and liberalism. Streetwear also a way that enables fashion
to merge different culture into one collection design. It also popular among international fashion
scene at the moment.
This research aims to (1) research streetwear style and (2) design the collection for the cultural
diversity consumer from neo-dada concept. There are 3 research process including (1) target group
analysis using qualitative research method, (2) design elements analysis using qualitative
research method, and (3) collection design process.
The research found that (1) those who preferred cultural diversity are generation Y and Z and
(2) The Neo-Dada usually relates to the daily life and social c ulture. The artist who produce
Neo-Dada style of works normally express their sarcastic, funny, and abstract attitude that lead
to the questions for audiences. The composition of the work is paradoxical and contrasting with
the assemblage details. (3) The prototype collection is presented as the conclusion of the research.