Normalization and De-normalization Concepts Affecting Thais’ Health Perceptions and Behaviors: A Literature Review
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Abstract
The purpose of this study therefore aimed to conduct a literature review on how normalization and de-normalization concepts affect health perceptions and behaviors, following that the author offered recommendations that might be implemented for Thais in form of synthesized model. The author employed the purposive sampling technique from research and scholarly journals that researched the Thai population and were published in widely recognized national, as well as international databases in online format between 2020 and 2024. Ultimately, the 12 articles met the inclusion were selected. A review of relevant research papers revealed that the normalization of antibiotic usage behavior, e-cigarette smoking among Thai youth, alcohol consumption and feminine identity, and cannabis use among Thai youth were reconstructed, such as “Antibiotics can kill viruses,” “Antibiotics are anti-inflammatory drugs,” E-cigarettes vape are less risky than traditional cigarettes smoking,” “Using e‑cigarettes can help stop smoking,” “Alcohol women users symbolize the assertion of freedom,” “Cannabis can cure cancer,” “Cannabis makes people forget about their worries,” and “Cannabis use for generalized anxiety disorder and alleviate insomnia symptom,” To deconstruct normalized norms and reconstruct proper health perceptions and behaviors, the government, public health professionals, and relevant health agencies should communicate neutrally and comparatively the potential dangers of these products if they consumed excessively or misused, in comparison with existing products.
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ข้อความและความเห็นในวารสารนิเทศศาสตร์และนวัตกรรม นิด้า เป็นของผู้เขียนแต่ละท่าน มิใช่ของคณะนิเทศศาสตร์และนวัตกรรมการจัดการ สถาบันบัณฑิตพัฒนบริหารศาสตร์
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