The Comparison of Teaching Approaches for Media Literacy: Case Study of Assumption University Student

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Natcha Sathapornsathit


This research presents the comparison between 3 teaching approaches to find the most effective teaching approach and create guideline for choosing teaching approach for media literacy education, to ultimately improve the level of media literacy in Thai youth. The approaches being compared are the 100% lecture-based approach, the 50% lectures-based and 50% activity-based, and the 100% activity-based approach. The 50% lecture-based and 50% activity-based is expected to be the most effective teaching approach. 

This research study is an experimental research which was conducted on Assumption university students from Communication Arts faculty. Participants were divided into 3 groups, then each group received different treatments according to the teaching approaches selected in this study. To compare the effectiveness of each approach, participants had to do the pretest and posttest, to measure their level of media literacy. The test results were compared between each group and analyzed using descriptive statistic.

The overall result indicates that the most effective teaching approach is the 100% activity-based approach. However, the most effective way to create teaching approach for media literacy is through customization. There are factors to be considered before planning media literacy class; time duration, student’s preexisting media literacy knowledge and social media usage rate, to achieve the most effective result.

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