Guidelines for Small Print Media Business Marketing Development in Phranakhon Si Ayutthaya City Island

Abstract

The article aims to study the guidelines for small print media business marketing development in Phranakhon Si Ayutthaya city island. There are increasing numbers of small print media businesses due to the demand of entrepreneurs for product-promoting printing. The print media business adapts to reach a larger scale printing applying the use of other materials in printing to boost sale promotions such as the titles of the stores, exhibitions, and modern events. The print media business does not only limit to paper printing but also the use of other materials for durable and noticeable printing products. A cooperative network of the print media business is the solution for the competing prices, to manage various resources to reduce the production cost and increase more profits.

 It can be concluded from the 104 print media business customers that there is an increasing demand for printing services. The print media business focuses on convenient and immediate new media platforms. The print media business customers prefer both quality and promotion such as discounts or free items. The service emphasizes quality and on-time work, honesty, and reasonable prices.